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      Mimi and Mushky met and became  sisters-in-law in 2011 and immediately  bonded over their love for oversized  clothing. Having both experienced the  struggle of finding well-made yet  affordable clothing that fit their aesthetic, they joined forces to make the clothing  they wanted to wear. With no fashion  background, Mimi and Mushky launched  MIMU MAXI, introducing frocks and  smocks and cascading dresses that  became the “go-to” clothing for their own  Chassidic community and beyond.
    Building on the spiritual depth of their  ancestry as well as the requirements of Jewish law, Mimi and Mushky’s pieces  are dramatic yet down to earth. And although they always feature higher  necklines, longer hemlines and fuller sleeves to accommodate their dress-  code, they view their “limitations” as an opportunity: to communicate who they  are, to break boundaries, and to create more interesting designs.
    Their designs have been referred to as “easywear,” which, fitting for the  purposeful undertone of their brand, has a double meaning: pieces chic  enough to make being modest easy, with a billowy, no-nonsense minimalism to  ease the everyday burden of women who, like them, are “doing it all.” On their lively Instagram page, Mimi and Mushky share their funny, meaningful and  always honest take on fashion, being busy “momtrepreneurs” — and best  friends.


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